Microsoft has formed Leap Experience Pioneers (LXP), an in-house games developer working on Kinect games. Recently, the studio revealed its website http://www.lxpstudio.com/ and even posted a video about hiring new people. The are looking for “the most talented and most creative people in the world” with the aim of creating “far future experiences, for inventive hardware”. Both the video and the website is now offline for some reason.
On March 6, 2014, Microsoft filed a trademark via the USPTO for “LXP”. It entered the Trademark Reporting and Monitoring System (TRAM) yesterday, on March 10. It’s a basic 1(b) Intent-to-Use filing for game software, and reads as following:
Word Mark LXPGoods and Services IC 009. US 021 023 026 036 038. G & S: Game softwareMark Drawing Code (0) UNKNOWNSerial Number 86213555Filing Date March 6, 2014Current Basis 1BOriginal Filing Basis 1BOwner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON 1 Microsoft Way Redmond WASHINGTON 980526399Description of Mark The mark consists of The letters “LXP” superimposed over an image of an astronaut.Type of Mark TRADEMARKRegister PRINCIPALLive/Dead Indicator LIVE
According to territory studio, LXP studios considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans – combining a cowboy with an astronaut with attitude,” Territory said.
