Back in June, Microsoft announced a new startup accelerator focused on home automation. Microsoft announced the partnership with American Family Insurance’s American Family Ventures, the direct venture capital arm of American Family Insurance, makes early stage investments in emerging technology companies. Microsoft will provide mentorship, workspace and an immersive experience to create world class companies to the selected startups. Since the announcement, Microsoft Ventures team met with companies across the country and dug through more than 400 applications to select the names of the 10 startups for the accelerator and that they will be hosting on their campus this fall. These startups will have Demo Day in December. You can find the list of selected startups below.
![]() | Chai Energy delivers real-time energy understanding – from the whole house to individual appliances. Contact: www.chaienergy.com | @chaienergy | info@chaienergy.com | |
![]() | Heatworks Heatworks is the world’s first fully electronic, connected, water heater that conserves water and energy in any application. Contact: www.myheatworks.com/ | @hw_model_1 | info@isitechnology.com | |
![]() | Neura creates intuitive and intelligent experiences between users and their connected environments. Devices gain contextual awareness and adaptive learning capabilities required for today’s developing physical internet. Contact: www.theneura.com/iot | @theneura | hello@theneura.com | |
![]() | Novi Security is a portable smart-security system to seamlessly track activities across the home. Contact: www.novisecurity.com | @novisecurity | support@novisecurity.com | |
![]() | Reemo is a wrist-worn, gesture control wearable, interoperable interface for both conventional appliances and more recent connected homes. Point, sync and gesture control. Contact: www.getreemo.com | @playtabase | info@playtabase.com | |
![]() | Plum is Wi-Fi enabled light-pads, smart plugs and outlets that let the users control lights and electronics from a wall switch or from anywhere in the world using a smart phone. Contact: www.plumlife.com | @getplum | info@plumlife.com | |
![]() | Red Balloon Security is ubiquitous host-based defense for embedded devices. Contact: www.redballoonsecurity.com | @rbsecurity | a@redballoonsecurity.com | |
![]() | Scanalytics is the centerpiece for understanding consumer behavior in the offline world. Contact: www.scanalyticsinc.com | @scanalyticsinc | info@scanalyticsinc.com | |
![]() | Sentri’s HD camera and built-in sensors track the home’s vital stats and trends, allowing users to track temperature, humidity, air quality, weather and more. Contact: www.sentri.me | @sentri4u | hello@sentri.me | |
![]() | Wallflowr is connected home technology that helps consumers prevent and significantly reduce risks related to accidental fires caused by ranges, stoves and ovens. Contact: www.wallflowr.com | @wallflowrinc | info@wallflowr.com |
Read more at microsoft ventures blog.











